Thursday, June 30, 2005

Increasing your sales ratio!

Use the popular one-page sales letter strategy. Sales letters work. Sales letters target specifically to your market and cut out all the nonsense. Search the Web and find several styles of one page sales letters. Use them as reference add them to your swap file.

Look for individual partner web sites. Getting traffic from web sites that relate to what you're trying to sell is much better than using paid placement for example. Although paid placement can be very effective, traffic from like-minded web sites can produce higher sales ratios.

Make sure that when you're trying to sell you always have a call to action. Tell the interested party exactly what they need to do.

Try split testing. Try matching different marketing messages to your Internet traffic. Take two different messages that are very close to what you're trying to you use and change them just a little. Measure the response ratio between each of the two messages. Go with a higher response ratio.

Stay away from producing professional looking web pages. Marketing slicks aren't for selling on the Internet. People actually value your content less, if you try to oversell it by glamourizing it.

Go with the good domain name. Domain names get higher ranking in search engines when the keywords searched for are included in the new domain name. Also look at increasing the keyword relevance of your machine names and subdomain names. Also look it including the keyword search for in your page name and subdirectory names.

Measure measure measure. Always measure and test everything.

Use good clean design. Don't be too distracting. Don't have too many things going on your web site in any one time. Make sure that the focus that you're trying to achieve is obvious.

Pay special attention to the writing, grammar, spelling and word choice and everything to do with the professionalism of your copy. Study good copy. Study sells copy. Study sells letters.

Entice folks to join your e-mail marketing list. Offer them something for their e-mail address. Market to them, give them a reason to buy. Establish credibility. Build a long term revenue stream.

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