Internet Marketing Plan

Most companies undervalue the need for a complete Internet Marketing Plan. When I talk to people about Internet Marketing, there is always someone who says, I know how to do that, it's Seach Engine Optimization. Well, that's only half the story friends. There is much more to an Internet Marketing Plan.

Getting New Visitors

• Search Engine Optimization


• Pay Per Click (PPC)


• Blog Commenting


• Article Submission


• Press Releases


• Forum Posting


• Linking Strategy

Keeping Old Visitors - Retention

• Making your site sticky


• Unique Selling Proposition


• Creating content


• Forums


• Newsletter


• Email marketing


• Podcasting


• Interactive tools your provide

Measure, Measure, Measure

• Web Log Analysis


• PPC Analysis


• Channel Tracking


• Click-Thru Tracking


• Conversion Tracking

Conversions

• Web Site Usability


• A/B testing


• Testing the sales copy


• Email Squeeze pages


• Testing your message to your market


• Tracking conversions


• PPC


• Up-sell planning


• Cross-sell planning