Sunday, August 21, 2005

Internet Marketing Plan

Most companies undervalue the need for a complete Internet Marketing Plan. When I talk to people about Internet Marketing, there is always someone who says, I know how to do that, it's Seach Engine Optimization. Well, that's only half the story friends. There is much more to an Internet Marketing Plan.

Getting New Visitors


  • Search Engine Optimization

  • Pay Per Click (PPC)

  • Blog Commenting

  • Article Submission

  • Press Releases

  • Forum Posting

  • Linking Strategy



Keeping Old Visitors - Retention

  • Making your site sticky

  • Unique Selling Proposition

  • Creating content

  • Forums

  • Newsletter

  • Email marketing

  • Podcasting

  • Interactive tools your provide


Measure, Measure, Measure

  • Web Log Analysis

  • PPC Analysis

  • Channel Tracking

  • Click-Thru Tracking

  • Conversion Tracking



Conversions


  • Web Site Usability

  • A/B testing

  • Testing the sales copy

  • Email Squeeze pages

  • Testing your message to your market

  • Tracking conversions

  • PPC

  • Up-sell planning

  • Cross-sell planning



35 Comments:

Anonymous Anonymous said...

Hey, just want to say hi. I'm new here.

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Anonymous SubmitYOURArticle.com said...

Hi Dude,
I just want to say that your methods work. Though, I wouldn't really recommend PPC especially if the chosen keywords has a lot of competitors, it could be costly. And also, I was just wondering what do you mean by 'Making your site sticky'. It would help if you put some description on the said steps. Thanks!

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