Internet Marketing Plan
Most companies undervalue the need for a complete Internet Marketing Plan. When I talk to people about Internet Marketing, there is always someone who says, I know how to do that, it's Seach Engine Optimization. Well, that's only half the story friends. There is much more to an Internet Marketing Plan.
Getting New Visitors
Keeping Old Visitors - Retention
Measure, Measure, Measure
Conversions
Getting New Visitors
- Search Engine Optimization
- Pay Per Click (PPC)
- Blog Commenting
- Article Submission
- Press Releases
- Forum Posting
- Linking Strategy
Keeping Old Visitors - Retention
- Making your site sticky
- Unique Selling Proposition
- Creating content
- Forums
- Newsletter
- Email marketing
- Podcasting
- Interactive tools your provide
Measure, Measure, Measure
- Web Log Analysis
- PPC Analysis
- Channel Tracking
- Click-Thru Tracking
- Conversion Tracking
Conversions
- Web Site Usability
- A/B testing
- Testing the sales copy
- Email Squeeze pages
- Testing your message to your market
- Tracking conversions
- PPC
- Up-sell planning
- Cross-sell planning
posted by Chris Clark at
8/21/2005 09:11:00 PM
2 Comments:
Hey, just want to say hi. I'm new here.
Hi Dude,
I just want to say that your methods work. Though, I wouldn't really recommend PPC especially if the chosen keywords has a lot of competitors, it could be costly. And also, I was just wondering what do you mean by 'Making your site sticky'. It would help if you put some description on the said steps. Thanks!
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