Affiliate Marketing is Emotional Selling

Recently I was asked to critique an affiliate web site for home loan program. Here's my response.

The best thing about being an affiliate is to get people to your web site and get them off your web site as soon as possible. You not looking for a long conversational sales letter. You are not looking for people to camp out at your web site and read for hours on end.

I think you need to create a site more centered around the emotions of why you would want to get a home loan. People don't want a loan because they want to fill out a lot of paperwork. They don't want to get a loan because they want to get a great interest rate. You may argue with me about the interest rate but trust me, read on...

People won't the results of having the loan, not the loan itself.

If I were to be the affiliate in your shoes. I would focus on creating a very nice picture of a great family with a nice smile, standing in front of their new home with nice pretty green grass and a pretty white fence. And I would say something very generic like click here to apply now.

You want to focus on the emotions of the sale. Get inside someone's head. Figure out what they're looking for. And paint a pretty picture that fulfills that emotion.

Affiliate marketing is nothing but emotional selling, and once you master the emotions of selling, You will have mastered affiliate marketing.

Read my book on how I made $189,000 with a one-page web site. It's all about affiliate marketing. It is a good story in there about emotions and creating a page for emotional selling.