Monday, August 29, 2005

Storytelling your way to a great product

Never forget you are a storyteller. If you are a good storyteller, you will create an excellent product. Your ability to arrange the facts into a story and add a storyteller's character to the plot is what seperates a excellent product from a good collection of research. When you lose sight of storytelling, you lose sight of your reader and your ability to convey information.

Saturday, August 27, 2005

Links are Precious and Content is King

I remember the day when I first got my SLIP account working and I was on the Internet. There really wasn't much to see. In a short time I learned about Mosaic and I was intrigued with what could happen. Never did I dream we would be where we are today. The technology was rapidly absorbed by everyone.

It brings me to the topic of where search has lead us. For such a long time now, every underhanded trick in the book to fool the search engines has been used. But for the last year or so all the search engines have gotten smarter about their content. They are looking for content that other people find appealing. It has become of extreme importance to create new and fresh content that others link to.

Building link farms are a thing of the past. It's going to be the new ideas that build real content that people link to that will succeed for the foreseeable future.

Sunday, August 21, 2005

Internet Marketing Plan

Most companies undervalue the need for a complete Internet Marketing Plan. When I talk to people about Internet Marketing, there is always someone who says, I know how to do that, it's Seach Engine Optimization. Well, that's only half the story friends. There is much more to an Internet Marketing Plan.

Getting New Visitors

  • Search Engine Optimization

  • Pay Per Click (PPC)

  • Blog Commenting

  • Article Submission

  • Press Releases

  • Forum Posting

  • Linking Strategy

Keeping Old Visitors - Retention

  • Making your site sticky

  • Unique Selling Proposition

  • Creating content

  • Forums

  • Newsletter

  • Email marketing

  • Podcasting

  • Interactive tools your provide

Measure, Measure, Measure

  • Web Log Analysis

  • PPC Analysis

  • Channel Tracking

  • Click-Thru Tracking

  • Conversion Tracking


  • Web Site Usability

  • A/B testing

  • Testing the sales copy

  • Email Squeeze pages

  • Testing your message to your market

  • Tracking conversions

  • PPC

  • Up-sell planning

  • Cross-sell planning

Tuesday, August 09, 2005

Creating an auto blog

Did you know that you can email to your blogger account and auto post the emails into your blog? Well you can.

Did you also know that Google offers an excellent service that will email you new web pages or news items related to a keyword or phrase?

Can you imagine how easy it would be to just have Google email your blogger account with new web pages and news items related to your blog?

Without any work on your part, you can create an auto blog that is on topic and relevant.

Tuesday, August 02, 2005

Outsourcing to India and China

I've been reading a book called "the world is flat" it talks about outsourcing to India and China. You may be asking what this has to do with Internet marketing. My answer would be everything.

This book lends importance for people to find new occupations that are not commodity jobs. You can really make Internet Marketing your primary occupation. I am a firm believer in multiple streams of income and becoming well-versed in Internet marketing could be the income stream looking for.

I recommend that you read this book, "the world is flat" it makes some interesting points, but at times it goes off into crazy thoughts about 9/11.

I worked in an organization, were we did a lot of outsourcing to India. I can say that it's a lot different than most people would realize. Did you know that a lot of people working from India are actually working here in the states. They are being put up in homes with five or ten to a home. They can't even afford to buy lunch so their employer subsidizes their pay in order for them to eat.

I'm not saying that I am a firm believer that outsourcing to India is the way to go. But I think it is a lot different than most people realize and I recommend you read a much this book as a good starter.